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Reports indicate that chicken prices in the Moroccan market remain low despite the summer season, which typically sees a rise in demand. The price per kilogram has ranged from less than 20 dirhams, a rate insufficient to cover production costs for breeders. The main reason is the surplus of production, leading to an oversupply, coupled with a failure to meet the expected demand from the return of the Moroccan diaspora and social events such as weddings. This has resulted in a drop in wholesale and retail selling prices. Currently, the price per kilogram in the market ranges between 12.5 and 15.5 dirhams, with many breeders refraining from making profits despite the declining prices.
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