Lack of Communication in Crises
The article focused on the importance of strategic silence during crises and how it can be used as an effective tool to manage the situation and prevent the escalation of tensions. It clarifies that silence is not a lack of meaning but a calculated means that allows organizations to gather information, coordinate positions, and protect their interests—especially in situations characterized by incomplete or conflicting information. The article also distinguishes between planned communicative silence and communication paralysis, emphasizing that intentional silence enhances credibility and limits the opponent's tactics, whereas random silence can lead to confusion and increased ambiguity. It concludes by highlighting the significance of timing and message management to ensure the effectiveness of silence, noting that when used correctly, it can contribute to organizational stability and help achieve crisis management objectives.
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