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The article reveals that the recent wave of mass migration towards the city of Ceuta was influenced by a widespread digital campaign on social media platforms and messaging apps. Participants coordinated logistics and disseminated motivational messages through TikTok, Facebook, Instagram, X (formerly Twitter), and WhatsApp. Investigations showed that this campaign, which erupted simultaneously in countries such as Algeria, Tunisia, France, the United States, and Morocco, was driven by a cross-border digital space. This space facilitated the organization of crossing attempts, especially through the real-time exchange of information about border conditions and access routes. No central entity was found to be managing the campaign; rather, it was a decentralized network composed of multiple participants who contributed to content creation and redistribution, leveraging videos and the rapid dissemination of information to boost the movement.
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