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Lahsen Belmeqdem on the sacredness of rose in Morocco
The article highlights the profession of the flower vendor, Hassoun Balmouddam, considering it more than just a trade. It is viewed as a language of hearts, a symbol of joy, and a means of social communication in Morocco. The piece explains that flowers hold a significant emotional place in the lives of Moroccans and are used in various occasions such as festivals, weddings, and welcoming a new-born, expressing happiness and appreciation. It discusses the challenges faced by the profession, including climate fluctuations, demanding cultivation processes, and the competition from artificial flowers made of silk, which can cost up to 300 dirhams per piece but lack the soul of natural flowers. The article also points out the declining interest in traditional crafts among youth, due to high living costs and the absence of protective laws like health coverage, in contrast to the older generation who learned the craft patiently. It concludes with a wise saying summarizing the philosophy of the work as an act of love and pioneering effort rooted in sincerity, calling for the preservation of the craft as part of the community's heritage and humanity.
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