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A report has been published regarding the repercussions of France's implementation of the Unwanted Telemarketing Ban Law, which will come into effect on August 11, 2026. The law imposes strict conditions on call center companies in Morocco and restricts their ability to contact consumers without prior consent, potentially threatening between 40,000 and 50,000 jobs in the sector. The Moroccan Outsourcing Services Sector, which includes more than 1,200 companies and employs over 148,000 people, heavily relies on the French market, which accounts for over 80% of its sales. With direct marketing reduced to 15-20% of total activity, there are fears that these changes could lead to a decline in activity and possible layoffs. French authorities have begun to impose fines of up to 375,000 euros on violators, warning of a significant impact on the labor market in Morocco.
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