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Morocco experiences a significant rise in tourism and accommodation prices during the summer season, especially on beaches and coastal cities, with rental and hotel prices doubling compared to other times of the year. This increase places a financial burden on Moroccan families, prompting many to consider traveling abroad to destinations like Spain and Turkey, which offer competitive prices and high quality. Criticisms are mounting regarding the exploitation of tourists by professionals and the lack of clear regulation, in addition to chaotic scenes on beaches such as encroachment of public space and illegal charges. Associations and stakeholders are calling for official intervention to regulate the domestic tourism market through transparency and rental legislation, with the aim of making local tourism more competitive and encouraging it year-round.
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