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China expands stake in Moroccan auto sector
Chinese companies continue to strengthen their presence in the automotive industry in Morocco through strategic investments, most notably the project by Guizhou Tire to establish a tire manufacturing plant in Tangier with an investment of nearly $298.7 million. The factory, which will start production with a capacity of up to 6 million tires annually, aims to localize tire manufacturing and enhance the Moroccan automotive sector. This expansion plan includes other projects such as an electric vehicle battery factory and primary metal ventures. This is attributed to Morocco’s proximity to the European market and its attractive investment climate, as the region recorded investments worth 12.22 billion dirhams in 2025, creating over 3,800 jobs. These efforts are part of Morocco’s broader strategy to develop an integrated automotive industry and advance the battery and electric vehicle supply chain.
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