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The article discusses the success of an innovative experiment at Amsterdam's Schiphol Airport, where a fake image of a fly was placed in the toilet to reduce unnecessary urination. This measure led to an 80% decrease in urine buildup and significantly lowered cleaning costs. Relying on psychology and human instinct helped to encourage positive behavior, creating an effective model that is now being implemented in various locations around the world without the need for substantial funding or strict regulations.
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