Moroccan strawberries grow in UK market
Morocco is working to strengthen its presence in the fresh raspberry market in the United Kingdom, where its exports during the 2025/2026 season saw significant growth, capturing 62.9% of total imports—up from 21.3% in the 2020/2021 season. The UK imported approximately 18,400 tons valued at over £132.7 million, representing a modest increase of 1.6% compared to the previous season. Morocco is the leading supplier to this market, surpassing Spain, thanks to its ability to secure supplies during periods of reduced European production, with favorable climatic conditions and efficient logistics playing a key role. The berry market, including raspberries, continues to grow in the UK, where year-round availability has become essential to meet consumer demand, with over 85% of Britons consuming them. Improving Morocco's supply is part of its strategy to maintain its leading position in this competitive market.
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