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The article discusses the phenomenon of internet celebrities who have transformed from ordinary individuals into stars by posting videos and live streams about their daily routines. Often, they use insults and threats as part of their approach, exploiting the chaos in content creation and the audience's preference for triviality to gain fame. This phenomenon reflects a shift in the standards of celebrity on social media, where anyone can achieve rapid popularity by capitalizing on followers' curiosity and adopting provocative, controversial methods.
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