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Press articles have reported that a new wave of erotic novels, known as "Porn Lit," has swept the markets in recent years, especially after gaining popularity through the TikTok platform, where the number of videos related to this genre has exceeded 1.1 billion. This phenomenon has led to an increase in sales of these books, particularly in Belgian bookstores, where demand among young women is notably rising. These novels are viewed as an alternative to liberation from visual pornographic content, offering women a chance to control the pace and imagination, and focusing on emotional and psychological aspects. They revive bookstores and publishing houses that were experiencing declining sales, and open new avenues for communication between writers and audiences through digital social platforms.
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