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Moroccan social media use reaches 86 percent
The "Social Media Network Barometer in Morocco (2026)" survey revealed that the percentage of Moroccans using digital platforms has reached 86% of the total population, an increase of five percentage points compared to 2025, reflecting a strong resurgence in usage after the pandemic. WhatsApp maintained its leading position with a usage rate of 83%, followed by Facebook at 64%, YouTube at 48%, and Instagram at 47%. TikTok saw a significant rise in usage, reaching 32%, with an increase of 8 percentage points over the year, and a 27-point jump compared to 2020, especially among young people. Snapchat also recorded an increase to 18%. The results indicate that visual content and short videos attract greater attention, with growing reliance on social networks for communication with relatives, news, and entertainment—factors that also influence purchasing decisions, as half of the surveyed groups reported purchasing a product based on a recommendation on one of these platforms. Conversely, Moroccans remain cautious about the credibility of news on social media, with 61% expressing partial or no trust in it.
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