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A recent study showed that 74% of Moroccans did not travel during the summer of 2026, with a decline in travel compared to the previous year. Only 25% of Moroccans traveled or intended to travel for tourism purposes, compared to 32% in 2025. The main reason cited is financial circumstances, as 56% of those not planning to travel attributed their decision to financial reasons. Despite the decrease in the number of travelers, the budget allocated for vacations increased, with an average expenditure of 9,800 dirhams. There was also a rise in domestic spending compared to international travel. Domestic tourism remains the preferred choice for 91% of people, with the duration of stays reduced to an average of 11 days in 2026.
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