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Abdelilah Benkirane, the Moroccan political leader and former head of the Justice and Development Party, faces significant challenges in regaining his popularity and achieving strong electoral victories after his party’s decline to its lowest level since entering the political arena. The party's representation dropped from 125 seats in 2016 to just 13 seats in the 2021 elections. His return to the political forefront after his setback reflects the party’s attempt to restore its strength and status, employing populist and confrontational rhetoric like in the past. With changes in the social and electoral composition and the accumulation of mistakes from the previous phase, his biggest challenge lies in demonstrating that his personality and leadership are still capable of attracting voters and rebuilding the organization. The party is navigating a battle that involves restoring trust and regaining success. However, success now requires more than just sharp rhetoric; it faces more intricate tasks than before, when he was a confrontational figure with powerful tools for mobilizing crowds. Currently, he confronts the legacy of unpopular decisions and significant electoral decline, alongside the need to propose practical solutions to restore the party’s position in the Moroccan political landscape.
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