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American actress Sydney Sweeney lost more than 200,000 followers on Instagram after an advertising campaign promoting a sports prediction platform. In the campaign, she appeared nude, covering her body with sports balls, which drew widespread criticism for using a woman's body in advertising. While the campaign initially saw a temporary increase of 50,000 followers in the first few days, she soon lost about 137,000 followers within two days. However, this number still represents less than 1% of her total followers, which amount to 25 million. The campaign also faced criticism from athletes and stars such as aristocrat Ariane Tithamas and gymnast Gracie Kramer.
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