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The tourism sector in Morocco is experiencing a gradual recovery following the resumption of direct flights between Tel Aviv and Marrakech, which had been halted after the events of October 7, 2023. Morocco is expected to welcome around 20,000 Israeli tourists by the end of 2026, although this number is still significantly lower than the pre-October 2023 peak when approximately 100,000 Israeli visitors traveled there annually. The gap can be attributed to the limited number of direct flights, which currently operate only three times a week. The resumption of flights has helped boost tourism activity and has had a positive impact on companies focused on the Israeli market.
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