Morocco broadens French tourism outreach
The Moroccan National Office of Tourism is expanding its efforts in the French market by targeting travelers outside of Paris and promoting a variety of destinations across different regions of Morocco, with the aim of attracting more French tourists. The strategy projects an increase in the number of French visitors to Morocco in 2025 to approximately 5.76 million, representing an 11% rise, with French nationals making up about 29% of the country's overall international tourists. The program focuses on highlighting tourist areas beyond Marrakech, such as Fez, Essaouira, and Agadir, and on developing direct air connectivity through collaborations with airlines and influencers. The goal is to diversify tourist flow within the country and achieve ambitious tourism objectives by 2030, including positioning Morocco among the top 15 global tourist destinations and attracting 26 million visitors annually.
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