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Kenza Echraibi, the President of the Sidi Belyout Municipality and the candidate from the Authenticity and Modernity Party in the Anfa constituency, went out to engage with voters in the Darb Loupila neighborhood of Casablanca during her election campaign. She emphasized that her clothing choices are based on comfort and appropriateness for the setting, preferring casual attire such as jeans and vests bearing the party’s logo. She considered direct communication with citizens more important than appearances or branded images. She explained that the campaign’s goal is to clarify the programs aimed at improving the education, healthcare, and employment sectors, focusing on field engagement and avoiding ostentatious displays, in order to bring candidates closer to residents and build trust. She stressed that the success of the campaign depends on direct meetings with voters and listening to their issues, rather than showcasing brands or appearing ostentatiously luxurious.
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