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فبراير.كوم
Digital era in election campaigns
As the Moroccan parliamentary elections scheduled for September 23, 2026, approach, election campaigns have shifted significantly to the digital space. Candidates and political parties rely heavily on platforms such as Facebook, Instagram, TikTok, and YouTube to reach voters, especially the digitally active segments. Short videos and live broadcasts have become key tools for delivering messages and shaping candidates' images, going beyond traditional party rhetoric, with the added advantage of real-time interaction and answering questions. However, challenges are increasing with the spread of anonymous and misleading content, particularly after the implementation of laws criminalizing the manipulation of information through technology. This necessitates more stringent monitoring to ensure transparency and the credibility of the content presented to voters during this advanced digital campaign.
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