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فبراير.كوم
Influencers and Elections: Boundaries of Testimony
The article discusses the influence of influencers and content creators on social media platforms during the legislative elections in Morocco. It highlights how they use content that supports candidates or parties and examines the extent to which personal opinions intertwine with electoral propaganda. The importance of transparency in distinguishing genuine content from propaganda is emphasized. The article also underscores that electoral laws set regulations to combat false and deceptive content, especially given the rapid spread of digital material reaching thousands or even millions of followers, thereby amplifying its impact on voters, particularly the youth.
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