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The article discusses the role of artificial intelligence in enhancing and developing election campaigns through social media platforms. It can quickly suggest slogans, craft posts, prepare speeches, and produce images and videos, as well as analyze audience engagement. While its benefits include increasing content diversity and personalizing messages, there is ongoing debate about the limits of using this technology—particularly with the proliferation of fabricated content that is difficult to verify, highlighting the need for caution when relying on AI-generated material in political campaigning.
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