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Reasons for women's reduced election involvement
The article discusses the decline in the presence of traditional sheikhs and popular performances in election campaigns in Morocco. These elements have become less prominent because campaign strategies have evolved to rely more heavily on digital platforms and sponsored advertisements. This shift is attributed to high costs and the fear of negative critiques on social media, where a simple celebratory scene can quickly turn into negative publicity. Additionally, the absence of these traditional components may impact the mobilization of crowds and the encouragement of electoral participation, as public entertainment once played a vital role in energizing the atmosphere and motivating voters. Replacing it with digital media reduces campaigns’ ability to attract and rally voters. Consequently, an excessive reliance on digital tools may hinder public engagement and diminish the overall effectiveness of electoral campaigns.
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