Moroccan Beverages Beer Sales Volume
During the first half of 2026, Morocco's Beverage Company (SBM) recorded strong financial performance, achieving a turnover of 1.234 billion dirhams, representing a 4.2% increase compared to the previous year. This growth was driven by high demand for alcoholic beverages, especially beer, resulting in net profits of 79.9 million dirhams. Marketing campaigns and sporting events, such as the 2026 World Cup, also contributed to increased demand during the summer season, prompting the company to expand its investments and develop new products. Expectations are for further growth and new launches in the second half of the year.
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