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The Moroccan consumer is increasingly turning to digital shopping, managing their purchases through smartphones and the internet. This includes searching for products, comparing prices, and reading user reviews before making a decision. A study indicates that 70% of Moroccans shop online, a trend attributed to promotional offers and the convenience provided by e-commerce. Technological tools such as artificial intelligence are being used more and more for comparing and evaluating products, with 55% of consumers using them to compare prices and 42% to read user opinions. This shift in consumer behavior obliges traders to offer competitive prices, comprehensive information, and excellent services, as consumers become more aware and seek the best value for their money.
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