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Achraf Hakimi Leads Crop Cooperative COVAC-Jouda
Moroccan international Ashraf Hakimi, ambassador of the "Quality" brand, paid a visit to the Copak Agricultural Cooperative in Taroudant, aiming to learn about the production process and to support shared values such as hard work, ambition, and perseverance. During the visit, Hakimi met with the cooperative’s staff and employees, and also held a meeting with the children of farming families, emphasizing the importance of effort and diligence in achieving success. This partnership reflects the cooperative's commitment to developing the agricultural sector and supporting social initiatives, with a focus on sustainability and economic growth, through a series of activities including production, processing, and marketing since its establishment in 1987.
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