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Politicians as Digital Icons
Political communication in Morocco has increasingly relied on digital platforms, with social media serving as a key center for reshaping the relationship between politicians and citizens. After Fatima Zahra Mansouri was appointed Prime Minister in September 2026, her social media accounts, especially Instagram, experienced a significant rise in followers, reflecting how major political events can quickly generate a wave of digital interest. This shift introduced the concept of the "personal political brand" or "political personal brand," where politicians craft their image and continuously influence public opinion through digital content. The study also indicated that digital attention does not always reflect a genuine trust relationship; rather, it requires leaders to invest in managing sustainable relationships with citizens by understanding their behavior and analyzing data. This makes digital politics more dynamic and complex than simply having a presence on social media. Ultimately, success in digital politics is not measured solely by the number of followers but by a politician's ability to transform the digital audience into an informed, engaged, and responsible community that trusts and interacts meaningfully. This presents a significant challenge that demands targeted strategies to build lasting relationships based on information and trust.
Notice: This Is an AI-Generated Summary
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