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فبراير.كوم
Morocco aims to boost Italian tourism
The Moroccan National Tourism Office has signed an agreement with the Italian maritime shipping company "GNV" to enhance tourism flows between Italy and Morocco over the next three years. The agreement includes the implementation of a joint marketing plan targeting the Italian market through various media and promotional campaigns, including radio, television, and influencer marketing. Additionally, it aims to strengthen the Moroccan destination's presence on GNV ships via digital screens and the "GNV APP Maroc" application. The cooperation seeks to increase the number of Italian tourists coming to Morocco from 1.15 million in 2025 to 350,000 travelers by boosting maritime promotion and marketing efforts, leveraging direct access via maritime transportation to arrange tailored trips that allow travelers to explore different tourist areas across Morocco.
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