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The tourism sector in Morocco continued its growth in 2026, with the country welcoming 15.7 million tourists until the end of September, an increase of 5% compared to the same period in 2025, adding over 717,000 visitors. Travel receipts also rose by 9.7%, reaching approximately 97.9 billion dirhams by the end of August 2026, according to the Foreign Exchange Office. These figures indicate that income growth is outpacing the increase in visitor numbers, highlighting the importance of developing the sector to boost economic value through improving service quality and encouraging tourist spending, in line with Morocco’s goal to reach 26 million tourists annually by 2030.
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