23 Hrs
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ناظورسيتي
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Moroccan man launches popular halal Italian sandwich in France
Moroccan Saber Benabdallah and his Italian wife Celine Bartolomeo successfully transformed their small shop, "Trisapori," in the city of Menton-la-Jolie, France, into a phenomenon attracting customers from various European capitals. This came after two years of struggling with stagnant sales and threats from creditors. The project initially focused on offering halal sandwiches made with "Panuzzo" bread from Naples, filled with beef and veal imported from Italy, with recipes and fermentation and baking skills revamped. Thanks to a TikTok video in April 2025, their shop became a popular destination, with sales soaring. Customers from Belgium and London began flocking in, and the couple is now planning to open another branch in Paris while maintaining their distinct brand identity.
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