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Sherry Al-Maghrib and Bouchra Baybano Provide 230 School Bags
Chery Morocco, in partnership with mountaineer Bushra Baypano and the Tifawin Association, organized a solidarity initiative during which 230 school backpacks were distributed to children in three remote villages in the Ourika Valley, coinciding with the start of the new school year. The initiative focused on the villages of Tizi Wadu, Askan, and Amkayzol, with the aim of supporting education and encouraging children to achieve their goals. This effort is part of the “Small Steps Make Big Days” platform developed by the brand to strengthen its connection with the community. The initiative aligns with Chery's broader strategy to enhance its presence in the local community through socially impactful initiatives, alongside its commitments to innovation and customer service.
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