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AI and Digital Shift Conference in Rabat
The international conference "Communication and the Public Sphere in Morocco," held at the Faculty of Arts and Humanities in Rabat on October 26-27, explores the transformations taking place in the communication sector as a result of digitization and artificial intelligence. The event discussed the impact of technology on methods of producing and disseminating information, the relationship between institutions and citizens, with a focus on issues related to digital media, algorithms, institutional communication, and digital marketing. It also examined the role of training in communication professions, the risks of misinformation and biases, and the importance of data protection. Additionally, the conference addressed the future of the profession and the skills required to navigate technological changes.
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