Local Content Below 15%

Industry and Trade Minister Ryad Mezzour revealed that local content in Morocco’s canned sardine industry is below 15%, despite the Kingdom’s leading position globally in exports. This is due to reliance on imported inputs, including fuel, tinplate and oils, meaning that, according to the figures presented, the product does not meet the requirements for the “Made in Morocco” label. He said increasing local value added requires developing domestic production of oils, cans and boats, completing the production chains, and strengthening Moroccan branding, packaging and marketing. Exports of processed food products amount to around 45 billion dirhams a year, while total food exports stand at 86.2 billion dirhams. He also noted that four juice-concentrate factories had been established locally as part of an import-substitution policy, while stressing that completing local integration still requires investment, modernisation and coordination.

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