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Tomato prices in Moroccan markets have risen in recent weeks to 14–17 dirhams per kilogram, exceeding 18–20 dirhams in some traditional markets. “Nabata” tomatoes from Agadir were priced at 14 dirhams, while “Remich” tomatoes from Doukkala reached 12 dirhams per kilogram. Industry professionals attribute the high prices to exports and limited supply, as well as heatwaves and plant diseases in Souss. Higher fuel and transport costs, speculation, and increased demand have also driven prices up. The price surge has angered consumers and vendors, as sales have slowed and household purchasing power has come under pressure.
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