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Cheap Chinese Bikes Surge
Chinese motorcycle brands are expanding in Europe thanks to competitive prices and improvements in quality and equipment, making them an increasingly strong rival to European and Japanese manufacturers, despite lingering concerns about materials quality. In 2025, China became the EU’s second-largest source of motorcycle imports after Japan, accounting for 27.1% of imports, worth €1 billion. Its share of motorcycles with engines larger than 250 cc rose to around one-third, up from 7% in 2019. In France, CFMoto ranked fifth among the best-selling brands in October, amid concerns that more advanced, lower-priced Chinese models could reshape competition in the European market.
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