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The Moroccan Observatory for Consumer Rights called for stricter monitoring of tomato prices and for their journey from farms to retail outlets to be tracked, in order to uncover why they remain so expensive and who is benefiting from price disparities, despite the suspension of exports to some African markets. It urged authorities to scrutinize intermediaries’ profit margins, combat speculation and monopolies, publish prices at each stage of marketing, and hold violators accountable. It also stressed the need to protect small farmers’ incomes and ensure that produce reaches consumers at reasonable prices.
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