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Goud marks Singles Day
November 11 is “Singles’ Day,” which began in the early 1990s as an initiative by students at Nanjing University to celebrate independence. The date was chosen because the number 1 symbolizes an individual. In 2009, major commercial platforms such as Alibaba seized on the occasion, turning it into a huge shopping season with discounts and sales that sometimes surpass those of Black Friday. While some see it as an opportunity for self-improvement and freedom from the pressure to be in a relationship, others criticize its transformation into a marketing tool that encourages excessive consumption.
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