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الصحيفة
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Tourism Gains Measurement
Mustafa Khalfi called for adopting a unified indicator to measure the value added generated within Morocco by every dirham spent by tourists. The indicator should also assess the share going to local purchases, Moroccan businesses and cooperatives, as well as the quality of jobs and wages and how revenues are distributed among regions. He said that rising visitor numbers and revenues alone are not enough to assess the sector. Tourism accounted for 7.5% of GDP in 2025, while tourist spending within the country reached 222.4 billion dirhams. He also pointed to uneven growth in domestic and international tourism, and to the need to balance the expansion of short-term tourist rentals with protecting residential neighborhoods.
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