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The article focused on the decision by FIFA (Fédération Internationale de Football Association) to implement mandatory hydration breaks during the 2026 World Cup. These breaks involve stopping the game for three minutes roughly 22 minutes into each half, with the aim of protecting players from heat exhaustion. This measure, which was previously used in harsh climatic conditions, has become a standard practice despite questions regarding its economic and advertising motives, especially since these breaks present opportunities to generate hundreds of millions of dollars from advertisements. Additionally, the decision to introduce these breaks has sparked controversy over its impact on the nature of the game, with some accusing it of being a step toward “Americanization” of soccer and transforming it into a model similar to American sports.
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