28 Days
Source:
أثير
What is Causing the Rise of "Saqiya Hajj Donation" Campaigns Amid Water Abundance and Advertising Floods?
During the 1447 AH Hajj season, there was a significant increase in water donation campaigns through social media platforms, accompanied by widespread use of the phrase "Gifting Water to Pilgrims." This occurred despite the existence of a large water infrastructure that helps supply water to the pilgrims, as Saudi Arabia increased its production capacity to more than 3.8 million cubic meters per day and distributed approximately 829,000 cubic meters in Mecca and the Holy Sites. This expansion raises questions about the motives behind the surge in these campaigns—whether it is to meet an actual need or simply driven by marketing and religious symbolism, especially since water donation is easy to promote and closely linked to strong humanitarian and religious values. While providing water holds a significant place in charitable work and Islamic traditions, the discussion is increasingly emphasizing the importance of distributing donations more evenly between projects that have ongoing needs and those with less media presence, in order to achieve a broader social impact and shift the focus from symbolism to genuine necessity.
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