20 Days
Source:
الوطن
Who controls social change
The article discusses concepts of social change and its causes, emphasizing that change within societies and individuals is inevitable and recurrent, whether spontaneous or planned. It reviews how major economic events, such as the discovery of oil, led to natural societal transformations. It also highlights the example of Singapore, where leader Lee Kuan Yew led awareness campaigns to alter societal behaviors, especially in the area of hygiene, using media as a primary tool to achieve this. The article underscores that, in the past, media was under the control of official authorities to ensure that change was directed in an organized manner. However, today, with the proliferation of social media, the power to drive change is increasingly in the hands of the public, which accelerates and amplifies social transformations. This shift also raises risks of losing control and the role of the gatekeeper responsible for guiding positive change.
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