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The General Directorate of Consumer Protection in Dhofar Governorate is intensifying its regulatory and awareness efforts for the 2026 Dhofar Autumn season to ensure a safe consumer environment for residents and visitors. The work includes proactive inspections of vital commercial sectors such as food products, markets, and sales kiosks to ensure compliance with pricing, invoicing, and product quality, as well as combating deceptive practices. Additionally, it has allocated a field team of 52 specialists to carry out daily inspections across all areas of the governorate and to respond quickly to complaints through various channels, all in support of market stability and consumer protection. Furthermore, the directorate is implementing an awareness campaign titled "Your Awareness is Your Safety" to raise consumer consciousness using modern tools such as virtual reality and interactive exhibitions, in collaboration with specialized associations to ensure awareness messages are accessible in sign language.
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