Heritage and Tourism Promote Salalah Autumn 2026
The "Zafaar Sheh Thaní" campaign, launched by the Omani Ministry of Heritage and Tourism in collaboration with relevant entities, has highlighted the 2026 Khareef Zafaar season. The aim is to elevate the season's status as one of the region’s prime tourist destinations. The campaign includes a variety of promotional activities such as producing a Gulf-region artistic work and digital promotion across social media platforms, as well as outdoor advertising in different governorates. The goal is to increase visitor numbers and boost hotel occupancy rates, thereby strengthening the economic and tourism role of the Sultanate of Oman, particularly the Dhofar Governorate.
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