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The Sultanate of Oman is working to develop its e-commerce ecosystem through the implementation of legislative, regulatory, and technological initiatives. By the end of 2025, 86.7% of the national e-commerce plan had been achieved, having completed 26 out of 30 initiatives. Efforts include updating regulations, enhancing electronic payments, and integrating digital commerce concepts into educational curricula, all aimed at supporting the growth of small and medium-sized enterprises and increasing the competitiveness of the national economy, in line with Oman Vision 2040. From the beginning of 2024 until August 2026, more than 19,260 electronic activities have been licensed, and 412 stores have been registered on the "Ma’aruf Oman" platform.
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