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Oman's economy has experienced a notable increase in the import of tea and coffee, with the value of imports exceeding 49 million Omani riyals in 2025, reflecting a growth rate of 103.2% over five years. Despite a 182.1% rise in imported quantities, the import value of coffee, in particular, has increased even more than the volume imported, indicating a shift in consumer demand and behavior. The current discussion is focused on the potential for developing a local coffee and tea industry, as models of local roasters emerging within the Sultanate are beginning to appear, importing coffee beans, roasting them, and packaging them domestically. There is potential to expand into upstream and downstream manufacturing stages, such as roasting, packaging, and distribution, to boost added value within the local market and reduce reliance on imports. The café market is not limited to serving beverages; it also provides a space for cultural and social exchanges, supporting opportunities to establish local brands and develop an integrated value chain that links ports and manufacturing industries. The goal is to convert a larger portion of demand into a sustainable, domestically-based Omani industry grounded in solid commercial foundations.
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