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The article focused on the importance of improving the role of taxi drivers in the Sultanate of Oman to enhance the country's tourism image. This involves training drivers in English, intercultural communication, and knowledge of tourist attractions, as well as modifying licensing and qualification requirements to enable them to perform their roles better with tourists. It is proposed to develop short training certificates, offer both material and moral incentives, and implement legislative and technological measures to enhance service quality. The article emphasizes that drivers play a vital role in shaping visitors' impressions of Oman, and investing in their training and readiness is essential for effective tourism support.
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