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The article emphasizes the importance of the art of diplomacy and the concepts of protocol and etiquette for media personnel and journalists, as they play a vital role in presenting a professional and official image correctly in front of the public and during official meetings. It focuses on developing skills for managing meetings, such as choosing appropriate words, body language, and the use of suitable clothing and colors, in addition to the importance of time management and active listening. The article also highlights the necessity of expressing gratitude and avoiding certain inappropriate behaviors. Moreover, it clarifies that training in these skills helps enhance credibility and efficiency, especially since media professionals represent society's face. Therefore, universities offer intensive programs to strengthen their charisma and professionalism in the concepts of diplomacy and etiquette.
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