Reasons for choosing London
The article focuses on the Sultanate of Oman’s strategy to market its real estate opportunities in London, particularly through the "Live Oman" initiative, which primarily targets investors and high-net-worth individuals rather than ordinary buyers. The campaign targets Oxford Street and the surrounding areas, given their status as a global financial hub that attracts investment elites and wealth management funds. The event was held at Future Stores located at 95 Oxford Street from September 21 to October 4, 2026, with a 20-minute investment presentation covering luxury sites and wealth management offices. Oman relies on longstanding economic relationships with London, amidst international indicators highlighting London’s prominent position as a global financial center, a hub of wealth, and a lifestyle destination for the wealthy. This approach aims to directly reach investors by targeting vibrant locations and prime commercial frontage, with the goal of attracting high-end direct investments.
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