Homeland Views: Promotion and Quality of Life
The "Live Oman" initiative held in London on September 21 focused on broadly promoting Omani tourism by combining national promotion with investment opportunities. The initiative aims to shift attention towards an integrated tourism experience that relies on quality of life, safety, environmental diversity, and international business relations. It emphasizes attracting investors through targeted meetings and special events. The initiative is expected to enhance Sultanate of Oman’s position as a competitive global tourism and investment destination, expand its visitor and investor base, and support economic diversification and sustainable development goals.
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