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The Governorate of Jabal Al Akhdar has been selected as the Gulf Tourism Capital for 2027, to support its status as a diverse tourist destination that relies on natural, agricultural, and heritage assets. The region is experiencing growth in tourism activity, attracting over 101,000 visitors in the first half of 2026, with hotel revenues reaching approximately 7.8 million Omani Rials and an occupancy rate of 32.1%. Preparations include infrastructure development and the implementation of tourism and developmental projects worth more than 5.7 million Rials to enhance the tourism product, as well as creating an integrated tourism community that includes housing, hotels, and recreational facilities. Major projects, such as the Jabal Al Aly project—which aims to accommodate 10,000 residents and provide over 2,500 housing units—are among the key initiatives to develop tourism and investment in the area.
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