What is the focus of the Living Oman campaign
The "Live Oman" campaign launched in London aims to enhance the position of Sultanate of Oman as a global investment, economic, and tourism destination. It is based on a strategy composed of three pillars: attracting investments, improving quality of life, and promoting tourism. The campaign promotes urban projects and developmental initiatives aligned with Oman Vision 2040, targeting an elite audience and investors through events showcasing famous landmarks in London, as well as interactive and technological presentations, running until October 4, 2026. It seeks to achieve the desired economic results by stimulating spending, upgrading workforce skills, and increasing investments. Oman stands out globally for its high quality of life and safety indicators, collaborating with various national institutions to reflect an integrated system for living, working, and investing.
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